MOCO Fragrances is an independent fragrance brand founded and creatively directed by Morgan Conner. Originally developed as a self-initiated project to expand her graphic design skill set after graduating college, MOCO has since grown into a fully operating consumer brand.
Morgan led all visual and creative aspects of the brand, including brand identity design, packaging systems, art direction, photography, and digital content. The project spans both physical and digital touchpoints, allowing for exploration of typography, color, layout, product systems, and visual storytelling across e-commerce, social media, and print.
MOCO Fragrances functions as an ongoing creative practice and case study in end-to-end brand development, balancing concept-driven design with real-world production and business constraints.
